What will the 'Big 5' (Alphabet, Amazon, Apple, Facebook, and Microsoft) tech companies' average reputation ranking be in the 2022 Axios Harris poll?

Started May 20, 2021 08:00PM UTC
Closed Feb 28, 2022 11:59PM UTC

Context. According to the Axios Harris Poll's recently released 2021 Corporate Reputation Rankings, the reputation of big tech companies has taken a "pandemic plunge." Among the Big 5 tech companies -- Amazon, Apple, Facebook, Google, and Microsoft -- Amazon remains at the top at #10 (out of 100), and Facebook remains at the bottom at #98 (out of 100). Between those two extremes, Microsoft and Google's rankings dropped significantly since 2020. Only Apple's ranking improved between 2020 and 2021, from #27 to #16 (out of 100).

Data and resolution details. This question resolves based on the results of the 2022 Axios Harris Poll. Based on the publication schedule of previous polls, we expect the 2022 poll to be released between February and July 2022.

The Axios Harris poll describes its methodology as follows: "The Axios Harris Poll 100 is based on a survey of 42,935 Americans in a nationally representative sample. The two-step process starts fresh each year by surveying the public’s top-of-mind awareness of companies that either excel or falter in society. These 100 'most visible companies' are then rated by a second group of Americans across the seven key dimensions of reputation to determine the ranking. If a company is not on the list, it did not reach a critical level of visibility to be measured."

Note on reading the graph: The x-axis is the average company ranking out of 100. That means a higher number = a worse reputation. 

The data underlying the graph is here.

This question was proposed by Foretell pro forecaster Anthony Cordetti (username: ACordetti).

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Question clarification
Issued on 05/27/21 11:30am
If one or more of these companies does not make the list of 100 most visible companies in 2022, the question will be voided.
Resolution Notes

Average ranking was 34.4

Amazon: 8
Microsoft: 15
Apple: 21
Google: 31
Facebook: 97

Possible Answer Correct? Final Crowd Forecast
Less than 30 (good reputation) 7%
Between 30 and 40, inclusive 19%
More than 40 but less than or equal to 50 40%
More than 50 but less than or equal to 60 29%
More than 60 (bad reputation) 6%

Crowd Forecast Profile

Participation Level
Number of Forecasters 122
Average for questions older than 6 months: 58
Number of Forecasts 553
Average for questions older than 6 months: 204
Accuracy
Participants in this question vs. all forecasters better than average

Most Accurate

Relative Brier Score

1.
-0.253
2.
-0.244
4.
-0.228
5.
-0.224

Consensus Trend

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